How can personality profiling help your business succeed

Updated: Aug 17, 2020

You might have noticed that we’re all different. Some people are just like you and you like them, but there are some that just drive your crazy!

No matter how hard you try to get your point across, they are not getting it. Even worse, they’re talking about something completely different!

Just like these people driving you around the bend, have you every thought how many people feel the same way about you?

You reading this means that you’re ready to do something about it. The answer is not easy but I hope you will find what you’re looking for.

We all have different communication and performance styles. These can also change depending on the environment. At work, we might be more professional but at home or around friends we can be more relaxed (or the other way around, depending on your job I suppose).

Understanding different personalities, or at least the fact that it’s not really their fault will help you to deal with people who, in your opinion, live on a different planet. It will help you to become better communicator, resolve or even prevent conflicts and help you gain credibility and positively influence others.

You can book your Profiling Session where you will have a unique access to a questionnaire to find out your preferred style followed by 80-minute coaching session where we’ll discuss what you found out about you, how to use this information to your benefit and how to deal with other personality types. Depending on where you are, this can be over the phone, face to face or Skype.

Here is an overview of different personalities. Four main types. However, this doesn’t mean everyone is one. There are many possibilities and variations. You can have two strong preferences and these can even be direct opposites….here goes

D I Dominant, Driver, Determined Influencing, Inspiring, Impulsive

Task-Oriented People-Oriented

Risk taker, good problem solver, Trusting, Optimistic, Emotional,

Self-started, Goal-oriented Creative problem solver, motivates

Bottom line organiser others, peace maker

Oversteps authority, dislikes routine Inattentive to detail,fears rejection


Compliant, Correct, Cautious Stable, Steady, Supportive

Analytical, fact-finder, precise, Good listener, friendly, loyal,

Thorough, defines situations, Reliable, dependable,

Systematic, high standards, Team player, empathetic,

Sensitive to criticism Holds grudges, resists change

Anyone can be one of those but more likely a combination of two or more. Understanding what drives and motivates people as well as knowing what they fear the most is an invaluable knowledge. As mentioned above, we’re all very different and the combination of preferred style is endless as it’s not just one type over another but the intensity. However even the basic knowledge will help you communicate and get on with people better.


When communicating with others, bear in mind different personality traits and their communication preference. 'D' will prefer bullet points and hard facts whereas 'I' needs an element of fun. When communicating with an 'S' personality, asking and concentrating on feelings is a good idea. 'C' will need a lot of detail before making a decision, bear this in mind with 'C' clients.

Here’s how to find out who is who

  1. Have a look at the descriptions of different personality traits above. If the trait is quite strong you will be able to work out their preference

  2. Test your findings by trying different communication style.

  3. Once you find the correct communication style, note it and use every time you communicate with that person.

  4. Alternatively join our training sessions (Check Tuesday and Thursday Quickies or Webinars for relevant online workshops

  5. Or contact me for full DISC assessment (Comprehensive 15 page DISC assessment followed by 45 minutes explanatory session £97)

#peoplemanagement #peopleskills #interpersonalskills #softskills #leadershipdevelopment #managementdevelopment #teambuilding #selfdevelopment #personaldevelopment #workingtogether #personalityprofiling #discprofiling

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